Eye Reputation
We Make Sure Patients Find Your Practice. Not Your Competitors.
We're the online marketing department for independent practices.
Independent practices excel at care but fall behind in marketing.You’re invisible in search.You only have a handful of reviews.Socials are inconsistent or nonexistent.Marketers push one-size-fits-all “solutions” that don’t work.Chains show up everywhere your patients are looking.
We’re not an agency selling one thing. Think of Eye Reputation like your contractor, we see what needs to be fixed, we bring in the right specialists, and we manage the work so it all gets done right.
Most marketers don’t understand independent practices. And most doctors don’t understand marketing. That’s where I come in.I’ve been in the optical industry for over 20 years and in digital marketing for 10.I understand the frustrations practices face competing with chains, relying on plans to fill schedules, and wasting money on agencies who push one-size-fits-all solutions.Eye Reputation exists to level the playing field. I act as your marketing department, seeing the whole picture, sourcing the right specialists, and managing everything together as one system.
Independent practices aren’t falling behind because of care they’re falling behind because the game is stacked against them.
Chains have full marketing teams. Independent practices don’t.
Vision plans fill schedules but squeeze margins, leaving no room for growth.
Marketers sell one-off fixes, but without strategy or understanding the industry, they rarely work.
Keeping search, reviews, and socials aligned takes time most practices don’t have.
By the time you think about marketing or asking for reviews, it’s late and you’re tired.
Frequently Asked QuestionsHow is Eye Reputation different from a marketing agency?
Agencies sell one thing websites, SEO, or social media. We’re not a one-trick vendor. We act as your fractional CMO: analyzing what’s broken, sourcing the right specialists, and managing everything so it finally works together.Do you actually do the work, or just recommend it?
Both. We don’t hand you a to-do list. If something needs to be done, we bring in the right subcontractors, oversee their work, and make sure it’s handled correctly.Do I have to manage freelancers?
No. That’s exactly what we take off your plate. Think of us as your marketing department you stay focused on patients while we coordinate and manage the work.How much does this cost?
A fraction of what a full-time marketing director would cost ($100K+). It depends on what's broken and needs fixing. Like a contractor pricing a remodel, we start with a review, then map out the fixes and costs clearly.What if I already have someone doing marketing?
That’s fine. We can audit what’s being done, make sure it’s effective, and fill in the gaps where needed. Sometimes it’s not about replacing it’s about connecting the dots and managing the whole system.Will this take a lot of my time?
Not at all. Outside of an initial review call and an occasional check-in, we handle everything.
ABOUT
Louise Courville is the founder of Eye Reputation. She specializes in helping independent eye care practices compete with chains that have full marketing teams.She has spent her career in the optical industry and digital marketing, giving her a unique perspective on the challenges practices face and the strategies that make them visible online.Her mission is simple. Level the playing field for independent optometrists by acting as their fractional CMO. She sees the whole picture, brings in the right specialists, and manages everything so marketing finally works.
Louise Courville